5 Reasons College Counseling is More Important than Ever | College Made Simple

You may think every piece of info and advice you need to get into college can be found on your own, but using a college counselor is more vital than ever. Here’s why…

Back in the dark ages (ie: before the internet) applying to college was a very different process.

Your student met with a guidance counselor, requested mailed materials from different schools, attended some open houses, filled out applications, sent them off and waited.

Okay… maybe it wasn’t all that different.

But what IS different today, thanks to the internet, is the vast amount of college material you have available at your fingertips. Any question you may have about the admissions process you can Google and find the answer to in seconds.


Well… maybe. And that’s why true individual college admissions counseling is more important than ever today.

You can find a great deal of info online very easily. But as I’m sure you know each family’s set of circumstances is completely unique.

Where your child is applying, how much you have to spend, what they want to study, how much aid you’re eligible for etc…

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You won’t find this anywhere else in the college planning space…

It’s an “inside look” at your college funding situation – over the phone, with one of our education consultants… absolutely FREE.

They’ll help you figure out where you stand… including whether or not you can lower your Expected Family Contribution (EFC) – and maximize your eligibility for financial aid.

What’s more – YOU set the date and time for the call.

Sign up for your Free Analysis today by following this link.

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No general information college admissions website is going to be able to answer all your questions OR help you achieve your child get into their dream school at a dream price.

College counseling can however. And here’s a brief rundown of five of the most important reasons why…

There are more applications than ever.

Colleges reported record amounts of applications flooding into their admissions offices this year.

University of California’s ten campuses all had huge rushes on their freshman class spots, with UCLA topping the list with a record 61,498 applications. Columbia University reported a huge 32 percent increase in applicants from last year, with 34,587 applications total.

Among Ivy League schools, Princeton and Brown both saw a 3 percent increase, and Yale claimed a 5 percent gain. University of Pennsylvania and Dartmouth College reported a 17 percent and 16 percent increase, respectively, and applications to Harvard University rose by 15 percent.

What’s that mean? Well first more students than ever are applying to college. And second, they’re applying to more schools than ever.

That means not only as the applicant pool as a whole bigger – but the competition at each individual school is increasing as well.

And with more prospective students than ever to choose from, colleges are looking for students to “market” themselves. Simply sending in an application with grades and test scores isn’t cutting it anymore.

A college counselor knows the in’s and out’s of exactly what each school may be looking for and how you can tailor your student’s application to fit that. Being able to stand out in a crowded field makes all the difference… and knowing the specific way your child can do that is something only a counselor can help you discover.

Which leads to our next reason…

Colleges are looking at more than just GPA and SAT’s.

So with so many students to choose from, what exactly are colleges looking for now?

Many schools are rejecting students with top test scores and 4.0 GPA’s, in favor of a “holistic” admissions process.

Take UC Berkley for instance…. Last year, Berkeley turned down three-quarters of students who applied. They received over 53,000 applicants.

But through their “holistic” approach, each and every one of those applications were read, not just fed through some GPA and SAT analyzer. Admissions officials looked at things like leadership skills, dedication to community service, special athletic, musical or artistic talents and how students have responded to the opportunities and challenges they’ve faced.

In short, they got to know the applicant. Determined what special talents, skills and personalities they could bring to the incoming class and chose from there.

This is what I mean when I talk about “marketing” your student to colleges. It’s important to know what marketable selling points your student can bring to the table with more and more colleges going the “holistic” route with their admissions.

The competition is fierce. A school like the University of Chicago used to accept about 70 percent of students. Last year that figure was at 18 percent.Don’t make the mistake of thinking that good grades and high test scores will get you in the door at any school. Taking the time to strategize a plan to emphasize what makes your student different with a counselor is a crucial part of the process nowadays.

I’ll be back with the final 3 reasons college counseling is so important these days in our next installment.

To Your Successful College Search,

Scott Weingold
Publisher & Founder, CollegeMadeSimple.com

Related Articles:

Why College Counseling is More Important than Ever: Part 2

How College Admissions Has Changed

College Admissions Trends for 2011

College Admissions Strategies

College Admissions Strategies, Part 2

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MaryJune 13th, 2011 at 7:46 am

Hello there,

Do you offer college counseling in the NY area?

Thank you,

Alicia RichardsonJune 14th, 2011 at 6:04 am

Hi Mary,

College Planning Network works with families all over the country, including those in the New York area. We have a fantastic Education Team that can assist with all your college counseling needs. If you are interested in more information regarding our services, call our office at 866.207.5545.



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Editor's Note: Scott Weingold has been ranked the #1 “College Financial Aid Expert Worth Knowing About” in the entire country by CollegeStats.org.  He has co-authored the book, “The Real Secret To Paying For College. The Insider’s Guide To Sending Your Child To College – Without Spending Your Life’s Savings.” Scott also publishes a popular free online newsletter, “College Funding Made Simple" which reveals insider’s tips, methods, and strategies for beating the high cost of college.

Scott is the co-founder and a principal of the widely renown College Planning Network, LLC – the nation’s largest and most reputable college admissions and financial aid planning firm. CPN is a proud member of the Better Business Bureau, the National Association of College Funding Advisors, the National Association for College Admission Counseling, the National Association of Student Financial Aid Administrators and the Student Affairs Administrators in Higher Education.

Scott, along with his college funding advisory team, helps thousands of families throughout the country with their college planning needs and offers a series of free educational webinars and workshops on “How To Pay For College Without Going Broke In The Process!” He's been featured or mentioned in The Philadelphia Inquirer, Yahoo News, TheStreet.com, Voice America with Ron Adams, Crains Cleveland Business, and on Cleveland Connection with James McIntyre.  Scott has published numerous articles and is a professional speaker who has addressed thousands of audiences online and offline throughout the United States.  His actionable insights and candid, open approach have earned him & his team numerous media interviews, citations, and speaking opportunities, and his free online video workshop is one of the Internet’s most widely viewed pieces in the college funding space.